What Can a StartUp Learn from Social Media’s Success

It goes without saying that no two businesses are the same.  Yet we still read the Wall Street Journal, Wired Magazine, or Forbes to find out about the exploits of firms both large and small.  And that’s because buried within each story are takeaways that we can apply to our existing situation.

Take this article from Fortune magazine.  It’s a classic American success story about a product you probably didn’t realize you couldn’t live without: the Batter Blaster.  It’s a pancake-and-waffle mix in a pressurized can with a point-and-shoot nozzle.  And in 2009, its revenues approached $15 million.

On the surface, not the most obvious case study for, say, a financial services firm, right?  Not exactly.

Batter Blaster owes its success in no small part to its innovative social media strategy – the principles of which can be applied to any type of firm.

This may be an extreme example, but it speaks to the principles – customization, applicability, “transferability” – that are at the core our of our small business support.  With a broad portfolio of clients ranging from mining conglomerates to dot.com startups to arts organizations, we’re able to identify transferable best practices while simultaneously adapting for the unique dynamics of your firm.

Tags | case studies, fortune magazine, small business support, social media