The End of the Zero-Sum Game
Ask any Boomer about business and social responsibility and you’ll likely see a wistful gaze as they recall the days of protests, communes, and co-ops that railed against the (profit-turning) machine—before they became the machine. Mutual exclusivity was the rule back then, with business on one side of the equation, and social and environmental responsibility on the other. The zero-sum game always ended the same way: with a winner and a loser.
Enter social business, or conscious capitalism. Conscious capitalism is about using the power of business to address social and environmental problems, large and small, all over the globe—and still turn a profit. The best thing about this new model? It is not a zero sum game – for either our collective conscience or our businesses. Profit and social responsibility are no long adversaries, and your loss is no longer my gain. The more we share our expertise, insights, information, and experience, the more we all win. Cohesian is committed to conscious capitalism, complete transparency, and of course the sustainable and ethical development of our planet’s natural resources. Both our website and Facebook page are places where we put examples of conducting business with a win-win attitude.
Cohesian’s New Web Site
Our web site is completely new and offers a repository of tools, trends, and updates intended to inform and inspire. You’ll learn how we work with our clients in markets around the world to help make a difference, vetting potential opportunities and connecting our clients with our expert partners in respective industries and geographic regions. And our ongoing blogs will bring you the latest news and examples of companies and solutions in a variety of geographies and industries. It’s all about spreading new ways of looking at business that can literally change the world.
Cohesian on Facebook
Our Facebook page is a conduit that helps spread the concept of conscious capitalism, supported by organizations that can guide you, links to the latest articles and information, and experiences of those who are forging the road ahead. Our goal is to provide a place for like-minded corporations and businesses large and small – as well as individuals – to join together to learn from and assist one another, sharing a vision and exchanging ideas, innovation, and examples. Our Facebook ‘collaborative’ has already grown to more than 15,000.
The Road Ahead
As we all adopt a business model that puts our responsibility to each other and the resources of our planet at the forefront, combining our knowledge and insight is more critical than ever. The need for innovative ideas and ways of thinking are our common opportunities to contribute corporate capabilities to social and environmental solutions around the globe. At Cohesian’s core is a shared value and desire to assist, aid, and nurture, and a commitment to give back—to our own team, our community, our environment, our clients, and the global community. We do it because we can. Together, we all can.